Coming from GM: A 60-Day Money-Back Guarantee?

GM: Love it or your money back!

According to the New York Times, GM is preparing to launch a program designed to build trust and get you behind the wheel of a new General Motors vehicle: a 60-day money-back guarantee for any buyer who isn’t completely satisfied with his or her purchase.

The new ad campaign will feature chairman Ed Whitacre, Jr., announcing the program and spewing cliches like this: “We’re putting our money where our mouth is,” and “May the best car win.”

Whitacre probably should have said, “We’re putting YOUR money where our mouth is,” but who am I to argue the details?

Further evidence that GM is up to something is here – a Web site challenging users to pick the cars they think have the best reliability, fuel efficiency, and safety ratings, followed by a cryptic message that says,

On September 13, one car company is putting it all on the table. The cars will speak for themselves. And the facts just might change some opinions.

Hmm… more general cliches that can come only from General Motors. Guess it doesn’t take much to work in advertising these days.

Still, GM is taking a bold step by offering a money-back guarantee. I won’t be sold on the program until I can read the specifics, but I hardly doubt unhappy customers would get all their money back. If that were the case, I’d buy a Corvette, take it to the track once a day for 58 days, then return it, saying I wasn’t happy with the acceleration.

Watch for an official announcement on Monday. That’s when we’ll know if this is just another desperate gimmick to sell some cars, or if GM is actually stepping up its game.

Would a 60-day money-back guarantee get you to consider a GM vehicle?

-tgriffith

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