Latest Auto News Blog: 2007 Chicago Auto Show: 2008 Toyota Highlander and Highlander Hybrid

Toyota is taking aim at the booming large-crossover-SUV market with its all-new Highlander. Like the outgoing Highlander, this model is based on a car platform — this time the new Camry/Avalon platform — but what most people will notice first is the much more aggressive looks and decidedly upscale-looking interior.

A 270-hp, 3.5-liter V-6 engine is a huge boost from the outgoing model and competes with other new offerings in the segment, like the Saturn Outlook, Hyundai Veracruz and Mazda CX-9. There are no mileage figures yet for the regular Highlander, but the company says it will be similar to the past model, even with the added power.

The Highlander comes in front- and all-wheel-drive configurations, though the Hybrid comes only with all-wheel drive. The greener Highlander uses a smaller V-6 engine teamed with an electric motor to produce 270 net hp, but with 31/27 mpg city/highway estimated gas mileage.

We’ll have more information later in the day. For now, check out the photos below and weigh in with your opinion on how the new Highlander will fare in a crowded crossover segment.