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The humble beginnings of MoonEyes USA

| среда, 5 августа 2009 г.

Moon Equipment Co. sign (detail)

While writing up a Hot Rod Hero column on Dean Moon for an upcoming issue of Hemmings Muscle Machines, I consulted a copy of David Fetherston’s “Moon Equipped: Sixty Years of Hot Rod Photo Memories,” and much like during my research on Frank Kurtis, I wanted to know more about the shops out of which Dean Moon operated.

As it turns out, he only operated out of two shops of his own, though he also worked for a nearby dealership. The latter of those two shops has become a sort of institution for Southern California hot rodders and other gearheads: the MoonEyes USA headquarters at 10820 S. Norwalk Boulevard in Santa Fe Springs, California. The location still stands and still houses MoonEyes USA today, and you can even see the famous logo painted in their driveway in satellite photos.

MoonEyes USA - from space!

The dealership – Urich-Gibbs Lincoln-Mercury, was where Moon worked for a while after World War II until shortly after he returned from the Korean War. I found an address for it at 101 E. Whittier Boulevard in Whittier, California. It appears Whittier Boulevard has since been renumbered, so it’s now hard to tell where Urich-Gibbs was located.

Moon’s first shop, which he operated from his youth until the late 1950s, had a much more humble aspect. He ran it out of the garage behind his father’s diner, a building that, according to Fetherston, Pop Moon bought and already housed Tessie’s Cafe. Pop changed the name to Moon Cafe, and eventually started a go-kart track, called Moonza, on the property. Fetherston wrote:

However, there were forces at play which were out of Dean’s control and which became an important part in shaping his future. The lease on Pop Moon’s eleven acres wasn’t firm and a new corporation bought the property with plans to turn it into a tank farm.

So where was the Moon Cafe? Fetherston included several photos of Dean’s cars in front of the cafe, but an address came from the image of a water decal that Fetherston included: 10935 South Bloomfield Avenue, Norwalk, California. Looking at that location today, we can see that a tank farm remains on that property. We can also see that it’s no more than a block away from the current MoonEyes USA location.

Moon Equipment Co. as it appeared in the 1960sThe interior of Moon Equipment Co.Of all the shots Fetherston included of Moon's cars parked in front of the Moon Cafe, this one best sets the sceneIt was Southern California, so Dean and his brother Buzz often worked outside the garage behind the Moon CafeAn early Moon Automotive water slide decal with the address of the Moon Cafe

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A real Bob Evans hot rod – down on the farm grain truck becomes most unexpected hot rod

| воскресенье, 19 июля 2009 г.

Chevrolet grain truck hot rod

Over the weekend, I took in the Rumblers sixth annual Rumble in the Country down in Terryville, Connecticut, both because I needed to restock on hot rod profiles for Hemmings Motor News and because I’d always heard good things about the show, but never been. I did find a couple rods to profile, but seeing this Chevrolet pickup truck made the whole trip worthwhile. The giant two-ton-truck wheels (single in back instead of dual) tucked up into the wheelwells, along with the modest chop, give the truck a huge Tonka toy look, while the dechromed body and flat off-white/white paint scheme appeal to the less-is-more aesthetic.

Chevrolet grain truck hot rod

I never got a name of, or even talked to, the guy who built this truck, but he did leave some build photos out, which confirmed exactly my suspicions: He started with an old grain truck and whacked about 10 feet from the wheelbase to shorten it to the length of a regular light-duty pickup. But to really pull the truck together, he Z’d the frame and undertook a host of body modifications. For instance, he had to extend the fenders on the bed downward to meet the running board. It also looked like he had to widen the cab slightly to match the width of the bed.

Chevrolet grain truck hot rod

As for the chassis, it appears to still rest on its farm truck springs and axles, and the 22.5-inch wheels run 10-ply Dunlops. The owner never had the hood open to reveal the motivation for this beast, but I’m guessing it’s a Chevrolet small-block V-8 of some sort. Though a huge 302-cubic-inch Jimmy six would have been incredibly awesome.

Chevrolet grain truck hot rod

And inside, it’s almost as bare-bones as one could stand, with only a Mexican blanket to cover the bench seat, a trucker knob on the steering wheel and a glass shifter knob with some sort of bug encased within. He also cleverly hid a CD stereo head unit in the glove box, though I bet the ride offered by the two-ton springs offers not much to hear above the sound of your head walloping the roof.

Still, I’m in love. I think I need to start trawling Nebraska for project material now.

BTW, sorry about the photos. The truck was parked back in a shady area, and without speaking with the owner, I couldn’t have it relocated to a place with better lighting.



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